Aflevering The Key To Personal Branding And How To Be Confident From An Expert – Kasa Connect Ep:5

In this episode of Kasa Connect, we’re joined by Bethany, founder of Orchid Marketing, to uncover the real key to building a strong personal brand — and the confidence to carry it. Having transitioned from corporate marketing to launching her own business, Bethany shares the unfiltered truth about what personal branding really means: it’s about strategic storytelling, not oversharing. She opens up about imposter syndrome, being copied, staying visible, and what it really takes to show up as your authentic self. Whether you’re a solo founder, content creator, or building in public, this episode will give you clarity, confidence, and actionable advice. You’ll learn: • What personal branding actually is • How to show up online without burning out • What to do when people copy your content • The mindset shifts needed to stay confident and visible • How to make bold decisions as a solo entrepreneur (00:00) – Intro (01:10) – From being fired to founding Orchid (03:18) – Starting as a solo entrepreneur (05:03) – Personal branding: what it is & isn’t (07:20) – What makes someone stand out online (09:05) – Why confidence isn’t constant (10:36) – Common branding mistakes (12:48) – Being copied and staying original (14:20) – How to be visible *and* stay sane (16:01) – Biggest business challenge (17:43) – Confidence in decision-making (19:10) – Fear of judgement (20:32) – Building a support system (22:19) – Mindset and clarity for growth (23:52) – Final 3 questions