Aflevering Why Success Isn’T Fair (And How To Use That) | Hasan Kubba (The Unfair Advantage) Kasa Connect Ep:33

We sit down with Hasan Kubba — bestselling co-author of The Unfair Advantage — to unpack what really drives success in business, creativity, and life. Hasan shares the behind-the-scenes story of landing a major book deal, going viral during the pandemic, and building a global audience with his co-author Ash. He breaks down the powerful MILES framework (Money, Intelligence, Location/Luck, Education, Status) and explains how to identify your own unique advantages — even the ones you might be overlooking. We explore: The role of luck vs hard work How to turn disadvantages into leverage The truth about traditional vs self-publishing Why storytelling is a superpower How to build long-term success without burning out A must-listen for founders, creators, writers, and anyone trying to understand what really moves the needle. (00:00) Securing a Book Deal & Early Virality (00:01) Self-Publishing vs Traditional Publishing (00:03) Pandemic, Ali Abdaal & Explosive Growth (00:06) Meeting Co-Author Ash (00:09) The MILES Framework Explained (00:11) Turning Disadvantages into Advantages (00:14) Philosophy, Fate & Hard Work (00:17) How to Find Your Own Unfair Advantage (00:19) Passion vs Market Demand (00:21) Rapid Fire: Habits, Books & Lessons (00:23) Health as a Hidden Advantage (00:25) Writing With a Co-Author (00:26) Ghostwriting & Legacy Projects (00:28) Using Power Ethically (00:30) Unfair Advantages in the Age of AI (00:32) Creating Your Own Luck (00:35) Consistency Over Time (00:36) Publishing Economics (00:40) Storytelling in Non-Fiction (00:42) Who Actually Reads Books (00:44) Best Advice Not Taken (00:46) Final Reflections