Aflevering How A Female Founder Builds Real Human Connection Beyond The Swipe With Marsha Goei | Ep. 149

How do you build a tech company that prioritizes real human connection over the endless swipe? In this episode, female founder Marsha Goei, Head of Brand at Breeze Social, shares her journey of disrupting the dating industry. By removing the chat function entirely, Marsha and her team have created a platform that skips the small talk and goes straight to face-to-face dates. We dive deep into the philosophy of human-centric tech, exploring how Marsha’s background in Industrial Design Engineering helped her build a product that solves the core problem of “app fatigue.” You’ll also hear the raw reality of navigating a seven-person founding team as the only woman and how to transition a startup culture from “family” to “professional team.” Key Takeaways from Marsha Goei: - The “No-Chat” Model: How to validate a disruptive business model by focusing on real-world outcomes (dates) over app engagement metrics. - Human-Centric Design: Using engineering frameworks to solve emotional and social problems in tech. - Founder Resilience: Lessons on burnout prevention, identifying misalignment, and the power of heart-centered leadership. - Operational Excellence: Why a high-performing “professional team” mindset is more sustainable than a “family” dynamic for scaling startups. - Women in Leadership: Navigating gender dynamics in the 2026 tech ecosystem and building a culture of radical feedback. About Women Disrupting Tech: Hosted by Dirkjan Hupkes, Women Disrupting Tech features female founders, tech leaders, and women in STEM who are building the next generation of technology. We provide the actionable strategies and proven frameworks female entrepreneurs use to succeed. Connect with Marsha and Breeze Social: - Connect with Marsha Goei on LinkedIn: https://www.linkedin.com/in/marshagoei/ - Visit: ?https://breeze.social? - Follow: @breeze.social on Instagram and TikTok Chapters: 00:00 Introduction 02:20 Introducing Marsha Goei and Breeze 05:22 The Journey to Entrepreneurship 07:58 Building Breeze: The Concept of a Dating App 11:14 Safety Features and User Commitment in Dating 14:11 Validating the Breeze Concept 17:05 From Concept to App Development 19:55 Business Model Evolution and User Experience 23:00 Design Philosophy and User-Centric Approach 25:56 Success Metrics and User Feedback 29:06 Navigating Gender Dynamics in Entrepreneurship 35:18 Building a Feedback Culture 38:24 The Shift from Family to Team 41:11 Navigating Roles and Responsibilities 45:07 The Journey of Self-Discovery 52:39 Recognizing and Overcoming Burnout 57:17 The Role of Investors in Growth 1:03:55 Empowering Female Founders through Community ?? Subscribe to Women Disrupting Tech on Spotify and Apple Podcasts for weekly insights from women reshaping the industry.