Aflevering #17: From Founders' Vision To Conquering The Us Market With Ekster.

Today we're joined by Tom and Olivier from the inspiring brand Ekster. One significant chapter in Ekster's journey revolves around their expansion into the US market. We'll explore the strategic decisions behind this move, the unique challenges they faced, and the lessons learned along the way. From cultural nuances to market dynamics, we'll discover how Ekster tailored their approach to thrive in the American landscape.