Aflevering Niching And Price Increasing To Create A Great Solo Business – Val Geisler

Vandaag het gesprek met Val Geisler. Val Geisler is ridiculously obsessed with email. An Email Marketing Conversion Copywriter and Strategist, Val spent over a decade on the inside of companies from non-profits to 7-figure businesses to tech startups.   She brings her background in content creation, customer experience, and digital strategy to her incredible clients every day. Email isn't dead, and Val is here to help you bring yours back to life.   The last six years she’s spent deep in the world of customer experience and research. Val built the content and email marketing for a fast-growing startup, wrote around the Internet about what makes for good email. She is an introvert who loves figuring out how people think.   Val started her business in 2011. She started as a virtual assistant, a generalist. The goal was to simply replace her salary. Which she did, but she also learned about the other expenses, taxes for a business owner. Slowly she shifted more towards project management where she contracted other specialists. That’s where she learned to focus more and more on customer experience - niching.   Then she was offered a full time position at ConvertKit. So she paused her own business. After 1,5 years she was ready to restart her business but now with the focus on email in this niche of companies that use monthly recurring revenue for their business.   By talking about the development of her business it becomes clear that once she makes a choice for the direction of her business she is clear what to say no to.   By saying no to more and more leads that came to her from experience of the past, she was able to create her own blue ocean. She increased the pricing slowly but steadily. Her full day rate is now almost at $ 3.000 and she is booked out for 2-3 months for projects.   Enjoy the insights with Val. Let’s get started… Show Notes Phillip Morgans Episode 175 www.valgeisler.com/ https://twitter.com/lovevalgeisler www.linkedin.com/in/lovevalgeisler/ www.instagram.com/lovevalgeisler   Links uit de podcast   Transcriptie:   Erno: Today I have another conversation with a solopreneur Freelancer that has created at a very specific niche for herself. And in this way, she's able to make the money that she's looking for. And that it was she came onto my path because of Joel Kletke that have also interviewed in the previous podcast, I will put the episode Lincoln with the show notes and Val is another person that was on my list that I said, Well, I think it is really great to talk to her because she has is really great niche and and, and the way that she charges is also very interesting. Welcome to the show, though.     Val: Well, thanks for having me.     Erno: So I've been reading a lot of your stuff today in the preparation of this conversation. And I found a lot of stuff that you do and how you write. And I like the way that you are transparent, but also direct. And, and I know it feels easy to connect with you, you in your writing.     Val: Oh, thank you. I aim to be helpful, but also not beat around the bush. So I like to, I don't want to waste anyone's time. So I get straight to the point as much as possible. But I also try to do some teaching around that. So that's the that's the main way that I like to write. And to me, it's all about delivering value, and you can't deliver value if you aren't helping people. And if you aren't telling them the truth, then that's not very helpful.     Erno: Hmm. And, and because I've listened to have listened to I've written he's now right. I've been reading your profiles, for example, on on LinkedIn. And they are you saying that you work in general for what you call brand?     Val: I'm in our focus brands. Yeah, so monthly recurring revenue, Mr. Yeah, so typically, that looks like software companies.