Aflevering Social Selling, Afwijzing Hoort Er Ook Bij – Kristina J-S – Growth Hacking

Vandaag het gesprek met Kristina J-S. Kristina zegt: "I AM. Success Afficionista. Profit Addict. Winner and Champion." Kristina is a personal and business growth enthusiast. She is an advocate of visualising, sharing and growing ideas in an infinite collaborative space. She works with skeptics, neurotics and overthinkers. Everywhere. She inspires you to grow. She helps you to do something more. The conversation with Kristina starts with going back to her youth. How her mother and father influenced her on sales. Both her parents were entrepreneurs. One pushed her to direct sales. Don’t come back without a client. While the other gives her the experience to listen first. Let the customer talk. These experiences makes her very successful in selling today without much of an internet presence. In the last years she combines sales, marketing and data to grow the businesses of her clients. In the end I realized I had learned a lot about effective sales and growth from this conversation.   Enjoy the insights with Kristina. Let’s get started… Episode 137 Show Notes Je hier met Kristina verbinden: Twitter Linkedin theartofsocialselling.strikingly.com/ Transcriptie Erno: I am here with Kristina. Kristina: Thank you very much, I look forward to the talk. Erno: You have been an entrepreneur since 2004 and a growth hacker since 2015. What did you do before 2004? Kristina: I spent quite some time working for my parents, who were both entrepreneurs. When I moved to the UK, I started working for a software company who were not interested in marketing or selling. I was interested in the product and helpend the company with the whole marketing proces, from scratch. It was in the banking business and those people are a little bit difficult to handle. I did not have any other contact and was selling software to banks. I had some hard times but perseverance makes you a true entrepreneur. That is the truth, there are a lot of bumps on the way, but if you are persistant, you will get through. That is an excellent to understand yourself as a person. I like my own freedom a lot and I wanted to sell the product. I wanted to make money, speak to clients, meet new people. That is what I did before I started my own business. This was because the other company was really a one trick pony. I had to find something else. Erno: What businesses did your parents have? Kristina: My mother had a catering business with a cafetaria and my father had transporting business. My mother's business was less capital intensive, my father's business required a lot of trucks. They were a very different entrepreneurs. My mother always wanted me to find new clients and meet new people. My father was so different, he left me more alone. He met clients he already knew. For my mother, I was a very traditional sales person. Someone who does the pushing. Why don't you have a look what we have? Don't wait for chances she said. Sales is a hard business. The reason is rejections, everyone has to deal with this. Not everybody will like your product. It is about the person. You can not talk to everybody, they can not all by clients. Some people, don't need the product, some people don't have the money. Erno: What was the most important part you learned from your dad? Kristina: He taught me how to handle people. He was ill for some time and he wanted me to take care of his business. I had to talk to the drivers and set rules. They didn't consider me as an authority. This made me nervous, I could destroy the company. I learned to listen to people and understand their needs. This was a very valuable lesson. I explained the drivers that they could not drink beer during lunch break for instance. The clients did not want the drivers to drink so I had to make that clear. I listened to the clients and intergrated these complaints so that the business was able to run smoothly. I used to word 'share',