Aflevering 90: @Brightonseo: Seo Isn't Seo Anymore With Carmen Dominguez

In this insightful interview from Brighton SEO, I speak with Carmen Dominguez about the evolution of SEO into a holistic organic marketing strategy. Carmen shares her perspective on why focusing solely on website optimization is no longer sufficient in today's competitive digital landscape. She emphasizes the importance of leveraging various channels such as social media, digital PR, and branding to enhance online presence and trust. Carmen also discusses the concept of EEAT (Expertise, Experience, Authoritativeness, and Trustworthiness) as a framework for developing a comprehensive organic strategy. She highlights the significance of audience analysis, content creation across multiple platforms, and setting common KPIs for paid and organic efforts. We talk about how the role of an SEO professional is becoming more diverse and specialized, and why collaboration among team members is crucial for success. Carmen shares her tips on getting started with this holistic approach to organic marketing and explains why quick wins are a thing of the past. Chapters: 00:00 Introduction 00:50 Carmen's talks at Brighton SEO 01:36 SEO evolving beyond website optimization 02:55 Leveraging EAT as an organic strategy framework 04:00 Clients' response to the organic marketing approach 05:40 Revenue as the main KPI for in-house SEO 06:59 The importance of branded traffic 09:57 Specialization and collaboration in SEO teams 11:46 The need for SEOs to evolve with digital marketing 13:30 A holistic view of organic marketing 14:13 Tips for getting started with an organic marketing strategy 16:10 The end of quick wins in SEO