Aflevering 89: @Brightonseo: Video Marketing For E-Commerce Seo With Stevy Liakopoulou

Listen to this interview (ENG) with Stevy Liakopoulou @BrightonSEO April 2024 done for SE Ranking. Creating videos for e-commerce SEO, is that profitable or not? I am talking about this with Stevy Liakopoulou. In this insightful interview, Stevy shares her expertise on how to effectively integrate video content into your e-commerce strategy to increase brand awareness, drive sales, and boost customer engagement. We also discuss the role of AI in creating cost-effective video content and provides tips on measuring the return on investment (ROI) for your video marketing efforts. And we delve into the importance of finding the right people within your organization to create authentic and engaging videos, as well as the various types of videos you can produce and how to optimize them for different social media platforms. But how to measure the success of your video content? Stevy does this through user engagement and SEO metrics, and gain insights into the future of video in e-commerce. Whether you're just starting or looking to enhance your existing video marketing strategy, this video offers valuable tips and advice from an industry expert. Chapters: 00:00 - Introduction and overview of Stevy's talk on video marketing for e-commerce 01:12 - The benefits of video marketing for e-commerce businesses 01:57 - The role of AI in creating cost-effective video content 02:21 - Measuring the return on investment (ROI) for video marketing 04:31 - Finding the right people to create videos for your brand 05:50 - Types of videos to create and optimizing them for different platforms 07:09 - Measuring the success of video content through user engagement and SEO metrics 08:35 - The future of video content in e-commerce and the importance of staying ahead 09:51 - Tips for getting started with video marketing for e-commerce brands 12:08 - Using AI to generate creative concepts for video content 12:55 - Wrap-up and conclusion